天猫是什么？猫是性感而有品位的，天猫网购，代表的就是时尚、性感、潮流和品质；猫天生挑剔，挑剔品质，挑剔品牌，挑剔环境，这恰好符合天猫网购要全力打造的品质之城的定义。
我们希望天猫成为您在网购世界中的第五大道或者香榭丽舍大道，能够成为中国乃至世界B2C的新地标。
风涌水起，春秋天下。Tmall.com成立4年之际，我们启动品牌全新升级，淘宝商城正式更名为"天猫"，英文名"Tmall.com"
天猫之形象，有待天下武林之侠士来诠释。以此我们诚心告示天下，广发英雄帖全球公开征求"品牌logo、品牌吉祥物"之设计方案。天猫升级，有各路设计高手的灵光之作，必将再次傲视武林，引领潮流。
企业、设计院校师生，甚至广大网友，天猫一视同仁提供同台竞技之窗口，期盼升级之路有各路好汉挥洒创意，展现才华！
征集时间：2012.1.11-2012.2.14 下载征集说明
As part of our ongoing effort to build a platform that offers consumers the highest quality products and services, Tmall.com has officially changed its Chinese name from 淘宝商城 to 天猫. The new name, which means "sky cat" or "celestial cat" in Chinese, reflects our ambition to make Tmall.com an online High Street, a must-visit destination providing shoppers with trendy, fashion-forward merchandise, huge selection and top-notch service.
Beginning January 11th 2012, we welcome professional designers, design firms, students and amateurs alike to take part in an open call for submissions of designs for a new Tmall.com brand logo and mascot. We look forward to receiving your entries!
Submissions will be accepted beginning January 11th and will close on February 14th, 2012. To download guidelines and instructions.
Solicitation time: 2012.1.11-2012.2.14 download solicitation instructions.